Rolex Profile Of Rolex Watches - 1701 Words

Not many products in the U.S. are as well-known and recognizable as a Rolex watch. The creators of Rolex have made a watch that bring joy to their consumers as well as a fashion forward approach. Some of the top names in the Rolex brand include the date adjust, Deep sea, Yatch-master and the brand new one the Sky dweller. The Rolex Company only makes about 500,000 watches per year, even though that number is far smaller than the large demand. Rolex keeps its image up by having famous people wear them as advertisement, such as Ian Flemings James Bond character wore one. Because of the high quality and fancy design of Rolex watches, they are priced with a big price tag ranging as low as $6,000 to as high as a million and above. Throughout the years the demand for Rolex has continued to rise due to technology advancements and new strategy. Rolex only produces a certain number of watches each year to ensure that they keep their customers eager to get ahold of the product. The demand of a product shows the quantities of a product that a consumer would be willing to purchase at the possible prices, while all other factors remain unchanged and equal. This states that the relationship between the prices of Rolex watches and the quantity that consumers are willing and able to buy at each price will give us the demand for Rolex watches. Rolex is an international brand of watches which means that all wears of this product come from all over the world with different backgrounds. InShow MoreRelatedThe Birth of Swatch1509 Words   |  7 Pagesmanagement- Spring 2013 1. 1. Why was the Swatch so successful? In what ways was the Swatch different than any watch the industry had ever seen? Swatch was successful for many reasons: * First, they can build and assemble the finished watches in Switzerland. And made in Switzerland label a global stamp of the status and quality. Thats why customers will be satisfied with this product. * They use low-cost strategy with others brand compared to Asian competitors. In particular, theRead MoreMarketing Case Study on Nixon6117 Words   |  25 Pages carried pocket watches, with a gold half-hunter being the preferred status symbol of the time—no pun intended. It wasnt until the late 1800s when soldiers discovered their usefulness during wartime situations. Pocket watches were clumsy to carry and thus difficult to operate while in combat. Therefore, soldiers fitted them into primitive â€Å"cupped† leather straps so they could be worn on the wrist, thereby freeing up their hands during battle. Nixon watches are a fairly new yetRead MorePositioning: Marketing and Product5093 Words   |  21 PagesMcDonald’s McDonald’s with its campaign â€Å"Purane Zamane Ke Daam† emphasized on less price . Big Bazaar Big Bazaar always emphasizes on priced of the products. 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This can lead to channel conflicts: A communication channel only ï‚ § ï‚ § Particularly when manufacturers offer an exclusive, or highly selective distribution approach; e.g., Rolex watches The choice of distribution channel may dilute brand image A distribution channel to intermediaries A direct sales channel to customers ï‚ § ï‚ § ï‚ § May not be appropriate when prices vary geographical areas; no existing contracts/agreements; low pre-salesRead MoreCasio Watches - Market Analysis, Research Methodology and Customers4318 Words   |  18 Pagestransmitters located all around the world. Casio follows multi-brand strategy and conducts campaigns worldwide to promote G-SHOCK brand and EDIFICE metal watch brands. Women’s watches, Baby-G casual wristwatch for teenagers and young women, and SHEEN metal watches are also actively promoted. All the lineup of watches is constantly enhanced with wide range of designs, from casual to elegant models and unique technological expertise to differentiate products from Casio’s competitors are heavily